propinquity effect dating
Start your free, no-risk day trial today to fully experience Rainmaker — the next-generation online marketing and sales solution. Written by Tom Martin June 18, 40 Comments. Establishing influence is a multi-step process that moves the influenced through four key stages. Instead, you need a strategic plan anchored in real science.
The law of propinquity states that the greater the physical or psychological proximity between people, the greater the chance that they will form friendships or propinquity effect dating relationships. The theory was first crafted by psychologists Leon Festinger, Stanley Schachter, and Kurt Back in what propinquity effect dating to be called the Westgate studies conducted at MIT. In the study, the strongest friendships developed between students who lived next to each other on the same floor, or between students who lived on different floors, if one of akb48 no dating policy students lived near the stairways.
In non-scientific terms, the Westgate Studies found propinquity effect dating the frequency of contact between students was a strong indicator of future friendship formation. There is physical propinquity and psychological propinquity. Propinquity theory tells us that the more often people see your content, the better they get to know you.
Each time someone is exposed to your content, they are interacting with you, your thoughts and beliefs. This leads to a feeling of knowing you, because it mirrors how we get to know people in the real world. Repeated exposure to your content moves them from simply knowing you to actually liking you. The more we interact with people we know, the more we tend to like them — which has been repeatedly proven in numerous studies of romantic relationship formation.
Because they like you, they consume more of your content. As they do, a portion of the audience will find a common ground with your beliefs. And that is what leads to preference and influence. Instead, strategically map out a propinquity platform and then fill that platform with high-quality content. The process of creating a propinquity platform is a bit too complex for a single post, but here are four steps that you can use to begin the process today.
Provided your target audience uses Twitter, these last two steps can propinquity effect dating you quickly understand the key websites favored by your audience. Your goal is to find online sites that your desired audience turns to for helpful information. Then determine if any of these sites will allow you to guest post or create content for their use. By doing so, you will create multiple propinquity touches against your prospects.
This higher frequency of impressions — combined with the halo effect of your content appearing within already-trusted content channels — will more quickly move the audience through the propinquity process. Do you have other ideas for creating a trusted propinquity platform? Let me know in the comments below …. AuthorityContent Marketing. He is the founder of Converse Propinquity effect datingauthor of The Invisible Sale. June 18, at 6: June 18, at 9: I think the total apt count in each was maybe 16 or 20?
June 18, at And, of course, the study is direct proof rather than just something we know from everyday experience. Obvious or not, it still gives more weight to the great points in your article. June 18, at 7: Having these fundamentals accounted for by scientists makes life feel less tenuous to me, more controlled and tangible, and I like that.
It is important to participate in the conversation and to add value. You can do that by commenting on blogs, but now there are also forums in which you can participate. In the past, such places did not exist, but now more and more people are taking advantage of such new oppnortunities, which is not always such a good thing. There is scope for the trivial and de facto conversations can be marginalized or glossed over in favour of quick fixes and the need for instant gratification.
Through the mapping process you are able to determine where your audience is in their buying cycle. This will allow you to provide better focused and more valuable messaging to them. June 19, at 2: I mean the law of propinquity seems quite obvious. The people physically closest to you become the people you spend the most time with, and become your best friends.
I think the easiest starting point is: Elise Daly Parker says. June 18, at 1: Makes a lot of sense. Keeping in mind that influence and relationship results from an exchange, not a constant monologue, is evidenced by the power of guest blogging and commenting on blogs. And replying to comments further builds the relationship. Yes, val dating partner is a reason long-distance relationships tend to fail… that lack of interaction causes a weakening of ties IMO.
June 18, at 2: This is a fantastic article on the science of relationships to gain true influence. I started participating in a Friday Propinquity effect dating chat from Dan Zarrella at Hub Spot. Not only do I learn more about the science behind propinquity effect dating media, but I get to engage with others on the chat. Glad you found something of value in the post Amandah. Thanks for your great article. I propinquity effect dating it when someone does a scientific study that forces me to reexamine a concept in a different way… and also gives me a cool new word to use to describe it, of course!
What I find interesting are these concepts that you speak of, happen everyday and propinquity effect dating naturally. This was great post thanks for sharing the concepts. Sorry about that… I probably should have placed anchor links to propinquity effect dating with a bit more depth and description — making a note to do that for future posts. Jawad Khan WritingMyDestiny says. June 19, at 1: Marketing is all about common sense.
I see a lot of people complicating online marketing just because the marketing channels are different from the real world. I may frame your comment my friend. Thanks for that…glad you liked the post.